Many online marketers seem to care only about one thing: Getting as much traffic as possible to their web sites, sales pages and landing pages. However, traffic is only one part of the equation. The other part is to convert that traffic into sales, leads, and signups.
Would you prefer having a landing page that gets 10000 visitors a day, but that converts only into one single sale or would you rather have a webpage that only gets 100 visitors a day, but that generates 10 sales? I guess the answer is simple.
Whenever you spend time or money to generate traffic, you should be aware that traffic is pretty much useless unless it converts. 10000 visitors a day that leave your website after 2 seconds without doing anything surely won't make you rich.
In other words, to win in this game you also have to learn how to grab the attention of your visitors, how to keep their interest and how to make them take the desired action. There are probably hundreds of tips, tricks and strategies that allow you to increase your site conversion.
One of the most effective techniques to do this is to put a short video on your landing page. I experienced increases of my landing page conversion rates between 15% and 55% simple by replacing most of the text on my landing page with a short video. Example Click Here
Putting a short video on your landing page creates immediate trust, because it shows your visitors that they are actually dealing with a real person and that's a very important step towards getting a signup or making a sale.
Here are some tips to make your video landing page as effective as possible:
* Keep the video relatively short. 3-5 minutes should be enough for a simple landing page that asks for a signup.
* Structure your landing page the following way: You can use a page header with your branding at the very top of the page, but that's not absolutely necessary. The next element should be a benefits laden headline. Directly underneath you should display your video. Below your video, I suggest you put a bullet list describing the biggest benefits of your offering and next to this list should be your signup form.
* In the video, you can quickly introduce yourself, but don't forget that this is all about your visitors, so don't talk too much about yourself.
* Let's be honest here: The ultimate goal of your landing page video is to get a signup, to make a sale, to get a click... so you need to push some emotional buttons to turn that visitor into a customer. In other words, talk benefits!
* Your customer is interested only in one thing: WIIFM - What's In It For ME? Tell your customer what he/she will get. Let them know how you can help solve their problems, ease their pain, make more money, save time...Another example here
Monday, December 7, 2009
Online marketing and Procrastination
Procrastination is a long word, which is quite relevant to its meaning. Putting things off over and over again, why?
Because we do not know where to start, can be a reason. Also fear that if we do start then we might fail. As is the case with Online Marketing, it is so much easier to say, Oh well tomorrow I will get going, next week I will take the time to write those articles, send emails, put in adverts etc. etc. Maybe we feel that if we put in all the effort we can then if we get no response, it will be so disappointing. Of course we will find it difficult at the beginning, it can take a long time to make any method of advertising work. That is the biggest failure, not to keep working at each method until it does work.
Obviously if we are not getting leads or sales from the method we have chosen, then we should be looking at why it is not working and try other ways around that particular process. But do not give up or put it off.
We procrastinate in all walks of life, usually with things we do not like or understand. It is the same with online marketing, once we understand what we are doing then it becomes easier. So the answer is to learn how to do it, at the same time do not spend all your time looking for answers. This can lead to the 'getting ready to get ready' situation. We have all done it, but in the end you have to go out there and get on with whatever you are trying to do.
Find a marketing system that works and has been proven to work. Follow it to the letter, during this time you should see the results of your endeavours. Good successful online marketing takes time, patience and diligence. So the answer is to find a system that helps you and where you can get all the answers without flitting around the internet looking for them.
Rachel J hall an Online Marketer in his fifties and as a Internet Business Consultant is always looking to help people with their online future.
Because we do not know where to start, can be a reason. Also fear that if we do start then we might fail. As is the case with Online Marketing, it is so much easier to say, Oh well tomorrow I will get going, next week I will take the time to write those articles, send emails, put in adverts etc. etc. Maybe we feel that if we put in all the effort we can then if we get no response, it will be so disappointing. Of course we will find it difficult at the beginning, it can take a long time to make any method of advertising work. That is the biggest failure, not to keep working at each method until it does work.
Obviously if we are not getting leads or sales from the method we have chosen, then we should be looking at why it is not working and try other ways around that particular process. But do not give up or put it off.
We procrastinate in all walks of life, usually with things we do not like or understand. It is the same with online marketing, once we understand what we are doing then it becomes easier. So the answer is to learn how to do it, at the same time do not spend all your time looking for answers. This can lead to the 'getting ready to get ready' situation. We have all done it, but in the end you have to go out there and get on with whatever you are trying to do.
Find a marketing system that works and has been proven to work. Follow it to the letter, during this time you should see the results of your endeavours. Good successful online marketing takes time, patience and diligence. So the answer is to find a system that helps you and where you can get all the answers without flitting around the internet looking for them.
Rachel J hall an Online Marketer in his fifties and as a Internet Business Consultant is always looking to help people with their online future.
Facts you need to know about Earning money with sms
If you want to make money through affiliate programs, then nothing is better than the booming mobile phone industry. What was once a money making tool known only to few people, the Mobile affiliate program has now become a much sought after way for making money in the cyberworld. Mobile affiliate programs are being followed by thousands of people around the world, who make substantial money. Top affiliates claim to make as high as $10,000 to $50,000 per month. Mobile affiliate marketing is simple and easy- You don't need to invest any money or require special skills or knowledge.
How does the Mobile Affiliate program work?
With the Mobile phone market fast spreading across the Globe even across many backward countries, mobile companies are looking to popularise their products such as Accessories, promotional offers, Ringtones, Wallpapers and many more. Apart from mobile companies, there are other companies which also wish to promote their products and services through Mobile marketing. For this, they need people to act as affiliates to promote their products. When a company or a mobile service provider launches a new product, they would need marketing to ensure that their product gains popularity among people. Such companies generally send marketing campaigns through SMS and eMails. By becoming an affiliate for these companies, you can make money by promoting the products to other people
Mobile Marketing affiliate works like any other program, where you get paid commissions as an affiliate. This is similar to a CPC(cost-per-click) program like Google Adsense, wherein affiliates get a percentage of the advertiser's revenue, say 10% or 20%. In Mobile affiliate marketing, you typically get 10% to 40% of the revenue obtained by the company for promoting the respective products. Payments are made through PayPal, AlertPay or Cheque once you reach the minimum payout limit.
How to become a Mobile Affiliate?
Anyone can become a Mobile affiliate and joining is Free on almost all the sites. Once you join the programs, you get promotional links which need to promote through your mobile phones or email. You can promote the products to anyone- Your friends, relatives, colleagues or literally anyone in this world.
Mobile affiliate marketing can be done through mobile SMS campaigning or by displaying ads on websites. You can promote the products through Blogs, online forums or online communities like Orkut, Twitter, etc.
Below is the most popular Mobile affiliate programs In Malaysia which I known of:
Hyprbulksms.com
How does the Mobile Affiliate program work?
With the Mobile phone market fast spreading across the Globe even across many backward countries, mobile companies are looking to popularise their products such as Accessories, promotional offers, Ringtones, Wallpapers and many more. Apart from mobile companies, there are other companies which also wish to promote their products and services through Mobile marketing. For this, they need people to act as affiliates to promote their products. When a company or a mobile service provider launches a new product, they would need marketing to ensure that their product gains popularity among people. Such companies generally send marketing campaigns through SMS and eMails. By becoming an affiliate for these companies, you can make money by promoting the products to other people
Mobile Marketing affiliate works like any other program, where you get paid commissions as an affiliate. This is similar to a CPC(cost-per-click) program like Google Adsense, wherein affiliates get a percentage of the advertiser's revenue, say 10% or 20%. In Mobile affiliate marketing, you typically get 10% to 40% of the revenue obtained by the company for promoting the respective products. Payments are made through PayPal, AlertPay or Cheque once you reach the minimum payout limit.
How to become a Mobile Affiliate?
Anyone can become a Mobile affiliate and joining is Free on almost all the sites. Once you join the programs, you get promotional links which need to promote through your mobile phones or email. You can promote the products to anyone- Your friends, relatives, colleagues or literally anyone in this world.
Mobile affiliate marketing can be done through mobile SMS campaigning or by displaying ads on websites. You can promote the products through Blogs, online forums or online communities like Orkut, Twitter, etc.
Below is the most popular Mobile affiliate programs In Malaysia which I known of:
Hyprbulksms.com
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