Many online marketers seem to care only about one thing: Getting as much traffic as possible to their web sites, sales pages and landing pages. However, traffic is only one part of the equation. The other part is to convert that traffic into sales, leads, and signups.
Would you prefer having a landing page that gets 10000 visitors a day, but that converts only into one single sale or would you rather have a webpage that only gets 100 visitors a day, but that generates 10 sales? I guess the answer is simple.
Whenever you spend time or money to generate traffic, you should be aware that traffic is pretty much useless unless it converts. 10000 visitors a day that leave your website after 2 seconds without doing anything surely won't make you rich.
In other words, to win in this game you also have to learn how to grab the attention of your visitors, how to keep their interest and how to make them take the desired action. There are probably hundreds of tips, tricks and strategies that allow you to increase your site conversion.
One of the most effective techniques to do this is to put a short video on your landing page. I experienced increases of my landing page conversion rates between 15% and 55% simple by replacing most of the text on my landing page with a short video. Example Click Here
Putting a short video on your landing page creates immediate trust, because it shows your visitors that they are actually dealing with a real person and that's a very important step towards getting a signup or making a sale.
Here are some tips to make your video landing page as effective as possible:
* Keep the video relatively short. 3-5 minutes should be enough for a simple landing page that asks for a signup.
* Structure your landing page the following way: You can use a page header with your branding at the very top of the page, but that's not absolutely necessary. The next element should be a benefits laden headline. Directly underneath you should display your video. Below your video, I suggest you put a bullet list describing the biggest benefits of your offering and next to this list should be your signup form.
* In the video, you can quickly introduce yourself, but don't forget that this is all about your visitors, so don't talk too much about yourself.
* Let's be honest here: The ultimate goal of your landing page video is to get a signup, to make a sale, to get a click... so you need to push some emotional buttons to turn that visitor into a customer. In other words, talk benefits!
* Your customer is interested only in one thing: WIIFM - What's In It For ME? Tell your customer what he/she will get. Let them know how you can help solve their problems, ease their pain, make more money, save time...Another example here
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