Life is hectic. People are busy. We all need more time.
It's important you remember this when a visitor hits your site.
When someone clicks to our webpage they are on their own -- there are no sales clerks to guide them through.
If we don't get their attention immediately -- they will be gone (never to return).
It's REALLY important therefore that we remember this -- and it's REALLY important that we make it easy for our visitor when they drop by.
The one and only thing we want - is for our visitor to TAKE SOME SORT OF ACTION. This will either be:
Sign Up To Our List (which I always recommend) Or Make A Purchase
But before our visitor does either of the above -- we need to put ourself in our visitor's shoes.
Why should he or she sign up? Why should he or she buy?
Would you?
A lot of sites make it overly complicated for their visitor. Too many choices -- too many distractions.
Treat your visitor like a 4th Grader.
Tell them -- literally -- what your site has to offer.
Take them by the hand -- and tell them what to do.
I mean it! Spell it out - word for word. I do! Put something like the following message on one of your sites:
Since adding this message -- I have seen an increase in the amount of visitors that take action and sign up!
This stuff really works!
If you can make a video -- great. Tell your visitor what to do.
If you want them to sign up to get your free eBook, literally say '...I want you to sign up to get your free eBook...'
Treat your visitor like a 4th Grader.
Tell them what will happen next. If they are going to be sent an email with a link to the free gift -- TELL THEM! and BE HONEST!...We are building relationship here not just trying to sell something. We are trying to give value to them..NOT trying to cheat them.
If you can make the whole 'visiting-your-site' experience as easy and as simple as possible -- you will have achieved what most website owners do not.
And that is a customer that is happy to deal with you.
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